Have you ever visited a website and then was assaulted by an overload of information and links? You know the kind of site I'm talking about; tiny pictures everywhere surrounded by even tinier fonts.
There's gotta be a better way and, fortunately, there is. If you have a business that sells different items; the items can be categorized into links to individual pages. If, then, you need to categorize the items even further, they can be easily linked to sub-categorical pages.
You can follow the same strategy if you have a lot of information on different services or issues. The best way to handle this is a main menu that applies to all pages across the top of a page with sub menus running down the side on each sub-page.
Making your home page clean and organized with links to pages with tiered information relegated to different pages is the best way to prevent information overload to your customer.