Your Varied Customer Base

Keeping an eye on how your diverse customer base interacts with your business online is essential. 

If all your customers own laptops and smart phones and access your site via the most current and updated browser editions, your job is easier than if you have a wide array of customers using all sorts of versions of software and hardware.

Building a site with web compliant coding and verifying that the coding is correct through online sources is the first step toward providing a pleasant visit that accomodates all of your customers.

Providing a site with basic coding that provides information in an informative and attractive way is the next step; although it is tempting to add a touch of flash here and there for the customers who have the ability to correctly access and display this type of contact.

Unfortunately even the big guys can't please all of the people all of the time. With new technologies coming out all of the time; new platforms, web code, browsers, browser versions, hardware, software, web phones;  the list could go on and on; decisions need to be made and limits set.

By keeping an eye on your website stats or using free tools like Google Analytics, you'll be able to tell how your customers are viewing you and if tweaks are possible or necessary.   

How do your customers find you?

When customers search for your services or products on the internet do they find you or your competitor? Do you know?

Customers find you on the web in several ways:

1. By keying or copying your link in directly. These are people who have been given your website or have visited you before and have bookmarked your site.  
2. Search engines; Google, Bing, etc. 
3. Referring sites;  Twitter, a social network site, affilliated product site, or any site that has a referring link to your site.  

Finding out how your customers find you is an important part of the process in tweaking your website.

Once you know that 20% of your customers find you through a search engine you can research what kind of searches your visitors perform. Are the keywords appropriate for your site?

How about the 60% of visitors arriving from referring sites? Are you taking advantage of all the possible sites that could be linking up and referring customers to your business?

And lastly do your current customers have your web address, a reason to return to your site every so often, and a reason to pass your site information on to their friends?