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Cole Porter Festival Website designed by Blue Heron Moon Web Consulting

It seems that everyone is struggling to make ends meet these days. And, more than ever before, people are striking out on their own after being unable to find a job in the area.

This has created two types of opportunities---one for people who need to get their name out there so that they can drum up some business, and the other for companies and individuals who need services at the same time they struggle to make ends meet.

If you're considering doing a website or social media on your own but wondering how to fit it into your ever time stressed business, why not consider hiring an independent web consultant?

Joining your customers in the online community can increase your sales in as little as 6 months. Contact us to see just how we can help you attain your online marketing goals.  

Websites 101---After the .com Purchase

So you have your hosting and your own .com--so what's next?

Many business owners will try to build a website on their own and, if you are tech savvy this is a fine, economical way to go. This option is especially wonderful if you just want to get your brand and logo out there and don't need anything fancy or custom. Most hosting providers furnish you with template software--pick your colors, upload your logo and a couple of pictures and away you go.

For more complicated sites a call to a web consultant may save a lot of time and aggravation. If you're thinking of collecting customer information, setting up databases, or creating an E-commerce site, do yourself a favor and at least opt for one consultation with web consultant---it'll save you some time.

And by all means---never post your web address directly to a web page. If you do eventually you will get spammed---a very annoying and time consuming diversion from necessary business. There are programs to hide web addresses from spammers, but at the very least post  your address as "mail at yourcompany dot com."            

Google your business

Periodically you will want to run a series of searches relative to your business in each of the major search engines to find out how your business comes out. At the same time this allows you to monitor any comments that your customers leave on line about your services and products.

Perform a search on your business name, your type of business, and a couple of your top products or services.

The search results can be an eye opening experience and can allow you to nip customer related issues in the bud and turn around an instance of negative perception into superior service.