Tips and Tricks

Most people love feeling like insiders, part of an exclusive club that has exclusive privileges. Your customers will flock to be part of your exclusive club when you offer.

And in a combination of website, email, blogging, social marketing, and face to face events you can create and expand your brand's club and increase sales. And the best part is it costs very little to brand your business this way.

Create excitement for a new product with advance notice to your newsletter subscriber "club." After a couple of days you can announce it on your website, blog, and in social media. Invite participants to an in store event demonstrating the wonders of what your product can do for your customers and why they just can't live without it.

And your club members will be informed enough to tell their friends about your product and your business. And others will join your exclusive club. Everyone wants to belong.  

Make it Yours--Make it Original

One mistake that new bloggers often make is borrowing art work, photo's, and other details from other sites. Even if you overlook or get past any copyright details, using something that is readily available on the internet is not a good way to set up your individual brand.

Branding should be unique to your business and your site. If your site is as successful as I hope it will be, people will identify you and  your business with that branding. Once your identity is well established, it can be difficult to change; think of that blue Walmart sign or that K in Kmart.

Once you become well known you would hate to be required to change your branding, the way that customers view you, because of copyright infringements or because a competitor also begins to use the same free domain graphics.

In the end you will do much better developing  your own unique identity that makes you and your business or blog stand out in the crowd.