Tips and Tricks

Most people love feeling like insiders, part of an exclusive club that has exclusive privileges. Your customers will flock to be part of your exclusive club when you offer.

And in a combination of website, email, blogging, social marketing, and face to face events you can create and expand your brand's club and increase sales. And the best part is it costs very little to brand your business this way.

Create excitement for a new product with advance notice to your newsletter subscriber "club." After a couple of days you can announce it on your website, blog, and in social media. Invite participants to an in store event demonstrating the wonders of what your product can do for your customers and why they just can't live without it.

And your club members will be informed enough to tell their friends about your product and your business. And others will join your exclusive club. Everyone wants to belong.  

Make a New Year's Resolution to Blog Your Business

Creating, and maintaining a blog connected to your website is one of the easiest ways to connect with your customers; keeping them interested and coming back for more.

Another benefit of regular blogging is that it keeps your website evolving and performing better on the search engines.

And finally, a regular blog presents your business style to potential customers, who come to know you as that expert business that provides an assortment of free and helpful pointers and advice.

So make a resolution for the New Year; connect with your customers on a regular basis through your blog.

Ten Ways Your Business can use a Blog to Interact with Customers

1) Showcase a new product.

2) Have an online class.

3) Post pictures of customer's using your product or services.

4) Use the blog to post news of sales and post coupons.

5) Have guest experts in your field post to your blog.

6) Spread problem solving solutions.

7) Provide upcoming news about your product or services.

8) Going to a tradeshow? Provide an insiders view.

9) Use the blog as a special club page. 

10) Use it as a forum for answering questions.  

Why your business should have a blog

Why should your business have a blog? Why should you spend the time and effort? Because it will give your customers something to talk about and when they are talking about your business you gain new customers.

Here are the top eight reasons you should maintain a business blog. 

1. It keeps content fresh.
2. Your customers have a reason to return to your site.
3. It keeps your business in front of your customers.
4. Your customers can interact with your site and provide feedback
5. It's a place to to give helpful tips and advice.
6. You can announce sales, promotions, and post coupons.
7. It'll let your customers get to know you.   
8. Search Engines.

A dynamic website can bring in more traffic

When you are revamping a website consider adding more interactivity to your site. You are the expert in your area of business so don't afraid to show it on your website.

Video can add a dynamic dimension. The video can be a virtual tour of your physical facility. Another example would be a video of an owner or CEO stating a mission statement which can provide an interactive introduction to your company's staff and business.

Blogs can be linked to your website. Blogs provide your website visitors with useful and helpful information to use and educate. Blogs can also be provided to your customers as newsletters and emails. Blogs keep your website updated on a regular basis with fresh views and content.

When updating your website don't forget some spice to keep the content fresh and interactive and you will be giving your customers an excuse to come back again and again.