Video on Your Website

Video's are easy to add to a website--- simply host on one of the major video hosting sites and you can embed directly into your webpage any movie whether it's a short video demonstrating your business, services, and products or a how to video so customers have a reference on how to use your product once they get it home.

If you're a retailer, many manufacturers offer product videos that you can mine and embed right to your site to help demonstrate and sell the products you need to sell the most. Just copy the code and add it directly to the coding of your page.

There are a couple of things to keep in mind when posting videos and the most important is to resist the temptation to have the video auto play as soon as your customer lands on your page. Give your customer the option to play the video by providing a full range of controls and leave the customer in charge of when or not to play.  

A dynamic website can bring in more traffic

When you are revamping a website consider adding more interactivity to your site. You are the expert in your area of business so don't afraid to show it on your website.

Video can add a dynamic dimension. The video can be a virtual tour of your physical facility. Another example would be a video of an owner or CEO stating a mission statement which can provide an interactive introduction to your company's staff and business.

Blogs can be linked to your website. Blogs provide your website visitors with useful and helpful information to use and educate. Blogs can also be provided to your customers as newsletters and emails. Blogs keep your website updated on a regular basis with fresh views and content.

When updating your website don't forget some spice to keep the content fresh and interactive and you will be giving your customers an excuse to come back again and again.