If you are looking for content for your website, take a look at your current marketing material. By optimizing colors and photo's for the web you can transform those dazzling brochures into web pages that inform and sizzle.
On the other hand, if you've paid for a brand new website that sparkles and pops, you'll want to take another look at your marketing material to make sure it matches up to that new website. Many web consultants will be more than happy to furnish material in print friendly colors and sizes. Your web consultant may have already anticipated your need and may have a version in print ready styles waiting for your approval.
Whether it's business cards, brochures, your physical store, or your web presence; all should consistantly reflect your own personal brand.
Showing posts with label content. Show all posts
Showing posts with label content. Show all posts
Monday, April 4, 2011
Monday, March 28, 2011
How Can I Help You?
- Does it welcome your customer?
- Will your customer know immediately what your business does?
- Does it intrique and hold interest?
- Is it easy to navigate?
- Does it ask "How can I help you" and provide a customer a way to respond.
Wednesday, September 22, 2010
Keeping your Audience Enthralled by Your Blog
Do you wonder what topics on your blog attract the most viewers? Are you thinking about running a series to explore one of your target topics in more depth?
Google Analytics can provide you with the data that you need to grab the topic with the most interest so that you can expand that topic and keep your audience returning for more.
Sign into your Google account and click on Content/Top Content on the left hand menu. Top topics will be listed. You can then manipulate the data in anyway that you find helpful.
One wonderful way you can use this data is for your business blog. For example, you might be offering helpful sewing tips on beginning sewing that you feel your customers desire. You also offer intermediate and advanced posts on machine embroidery. By monitoring your content metrics you can target your posts to the needs of your visitors attracting more visitors and sales to your business in the process.
So when you want to find out what interests your audience and attract more visits to your blog keep an eye on the content tab.
Google Analytics can provide you with the data that you need to grab the topic with the most interest so that you can expand that topic and keep your audience returning for more.
One wonderful way you can use this data is for your business blog. For example, you might be offering helpful sewing tips on beginning sewing that you feel your customers desire. You also offer intermediate and advanced posts on machine embroidery. By monitoring your content metrics you can target your posts to the needs of your visitors attracting more visitors and sales to your business in the process.
So when you want to find out what interests your audience and attract more visits to your blog keep an eye on the content tab.
Monday, September 13, 2010
Content
Google Analytics allows you to analyze content for your site, and experiment with different content to find what works for your needs.
You can measure:
Once you have some data collected you can start tweaking your website strategy.
Let's say you are blogging about a variety of topics but one of your topics is attracting the most visitors; your metric may be telling you to expand on that topic.
Or one of your pages showcases a new product. This page is getting a lot of traffic that bounces right off your site. Why? Do you provide enough information for your potential customers? --View your additional info link through your site overlay.
Pages that feed other pages on your website indicate interest that creates a desire for more. Bench marking exit pages with different criteria can allow you to expand interest and discover just what you can do to keep your customer's interest.
You can measure:
- What content interests your visitors the most.
- What page on your website is attracting the most visitors.
- What page attracts the most exits.
- Site overlay showing which items on your page attract the most interest.
Once you have some data collected you can start tweaking your website strategy.
Let's say you are blogging about a variety of topics but one of your topics is attracting the most visitors; your metric may be telling you to expand on that topic.
Or one of your pages showcases a new product. This page is getting a lot of traffic that bounces right off your site. Why? Do you provide enough information for your potential customers? --View your additional info link through your site overlay.
Pages that feed other pages on your website indicate interest that creates a desire for more. Bench marking exit pages with different criteria can allow you to expand interest and discover just what you can do to keep your customer's interest.
Monday, August 9, 2010
Content or Construction: What's More Important?
Does content take priority over construction?
Will customers overlook a few error messages to get to your superior information or display?
What will it take for your customer to bookmark your page; returning again and again for your content?
Why have errors at all? Website design should not be used if the website has errors in any major web browser. Your design should be tested over several different platforms. The code should be up to date. How does your site look at different screen resolutions? Try looking at your site with different browser settings. Does a browser based change in font make your site look unappealing? Are you irritating your client with too many cookies?
It costs little to keep your content fresh and appealing. A website is not like the physical location of your business where you move in and forget it. Keeping content and the look fresh, non-static, and engaging will help to keep interested customers coming back and will keep your company fresh in your customer's mind. Whether that potential customer needs your product or service today or next year; give him or her a reason to come back to your site by providing expert information and advice.
When customers bookmark your site with a reason to return regularly, that customer will think of your business first whenever the need for your service or product arises.
Professionally built and fully tested websites with dynamic, exciting content make all the difference.
Will customers overlook a few error messages to get to your superior information or display?
What will it take for your customer to bookmark your page; returning again and again for your content?
Why have errors at all? Website design should not be used if the website has errors in any major web browser. Your design should be tested over several different platforms. The code should be up to date. How does your site look at different screen resolutions? Try looking at your site with different browser settings. Does a browser based change in font make your site look unappealing? Are you irritating your client with too many cookies?
It costs little to keep your content fresh and appealing. A website is not like the physical location of your business where you move in and forget it. Keeping content and the look fresh, non-static, and engaging will help to keep interested customers coming back and will keep your company fresh in your customer's mind. Whether that potential customer needs your product or service today or next year; give him or her a reason to come back to your site by providing expert information and advice.
When customers bookmark your site with a reason to return regularly, that customer will think of your business first whenever the need for your service or product arises.
Professionally built and fully tested websites with dynamic, exciting content make all the difference.
Thursday, August 5, 2010
A dynamic website can bring in more traffic
When you are revamping a website consider adding more interactivity to your site. You are the expert in your area of business so don't afraid to show it on your website.
Video can add a dynamic dimension. The video can be a virtual tour of your physical facility. Another example would be a video of an owner or CEO stating a mission statement which can provide an interactive introduction to your company's staff and business.
Blogs can be linked to your website. Blogs provide your website visitors with useful and helpful information to use and educate. Blogs can also be provided to your customers as newsletters and emails. Blogs keep your website updated on a regular basis with fresh views and content.
When updating your website don't forget some spice to keep the content fresh and interactive and you will be giving your customers an excuse to come back again and again.
Video can add a dynamic dimension. The video can be a virtual tour of your physical facility. Another example would be a video of an owner or CEO stating a mission statement which can provide an interactive introduction to your company's staff and business.
Blogs can be linked to your website. Blogs provide your website visitors with useful and helpful information to use and educate. Blogs can also be provided to your customers as newsletters and emails. Blogs keep your website updated on a regular basis with fresh views and content.
When updating your website don't forget some spice to keep the content fresh and interactive and you will be giving your customers an excuse to come back again and again.
Subscribe to:
Posts (Atom)