83% of U.S. users of Pininterest are females and the average age is 35-44; a demographic not to be overlooked.
And the site could be addicting. And it has potential to give small business an edge. Let's look at a couple of examples.
- Florist, nurseries, farmstands---posting fresh additions to stock as it comes in. Do you have a specialty item I'm looking for? I'll get on my laptop or phone and pull up all those delectable pictures.
- Selling something visual---jewelry, purses, crafts? Pin it and sell it.
- Is your business a restaurant, bakery, or yummy shop? Wet some appetites with some Pininterest.
- Does your business create art or help someone to create art? Pin all those wonderful creations to your board---letting everyone share that they were made with your tools.