Monday, May 14, 2012

Pininterest Anyone?

According to a poll done by people on Pininterest buy more and spend more (double) when they buy than the folks on Facebook.

83% of U.S. users of Pininterest are females and the average age is 35-44; a demographic not to be overlooked.

And the site could be addicting. And it has potential to give small business an edge. Let's look at a couple of examples.

  • Florist, nurseries, farmstands---posting fresh additions to stock as it comes in. Do you have a specialty item I'm looking for? I'll get on my laptop or phone and pull up all those delectable pictures.   
  • Selling something visual---jewelry, purses, crafts? Pin it and sell it.
  • Is your business a restaurant, bakery, or yummy shop? Wet some appetites with some Pininterest.
  • Does your business create art or help someone to create art? Pin all those wonderful creations to your board---letting everyone share that they were made with your tools.
Double the Facebook sales...that's something to consider.      

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