Pininterest Anyone?

According to a poll done by Botticca.com people on Pininterest buy more and spend more (double) when they buy than the folks on Facebook.

83% of U.S. users of Pininterest are females and the average age is 35-44; a demographic not to be overlooked.

And the site could be addicting. And it has potential to give small business an edge. Let's look at a couple of examples.

• Florist, nurseries, farmstands---posting fresh additions to stock as it comes in. Do you have a specialty item I'm looking for? I'll get on my laptop or phone and pull up all those delectable pictures.   
• Selling something visual---jewelry, purses, crafts? Pin it and sell it.
• Is your business a restaurant, bakery, or yummy shop? Wet some appetites with some Pininterest.
• Does your business create art or help someone to create art? Pin all those wonderful creations to your board---letting everyone share that they were made with your tools.

Double the Facebook sales...that's something to consider.