Monday, February 18, 2013

New Data Available via Facebook

Facebook is again tweaking the way information can be presented to users. The new feature called Graph Search serves up demographics in very specific ways. For example, if you sell a specific product, you can ask the question "People who like {your competition}. You can then whittle down the demographics any way you want; by age, gender, place of business, etc.

This feature is not available to the general public yet (still in beta environment.) It also presents some contrary social issues. But as the information is already available to the technical savvy with plenty of time on their hands, it will probably become one of the informational marketing tools available to business.  

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