Monday, May 20, 2013

Keeping Prospects Engaged over the Long Haul

According to, Chilton Research shows that many consumers take quite a while to make a large purchase---as much as 60% take seven months or longer to punch that buy button. Staying ahead of the competition by engaging and keeping with your prospect is even more important. An innovative internet marketing plan can position your company to do just that.

  • Start with a website that provides information on the product that the prospective customer can add to a wishlist, watch videos, find specs, and see all the great things your product can do. This provides something that can be shared with other decision makers in the family. At the same time, though, you need to link to something even more dynamic and that would be:
  • Engaging and active social media that not only offers tips, samples, sales information, but legitimate praises from your Facebook fans. This is a sure way of keeping connected to your prospect. Since your potential customer has already identified a need for your product, at this point you're staying ahead of the competition with your online community. This is a great way to celebrate what your business does best and proves just how responsive and inclusive your business community is.
  • Ask your potential customer for an email address and permission to sign up for your newsletter at the time of first contact. Fill the newsletter with reasons that the purchase shouldn't be put off. Share tips, personal stories, events, and links on your business---push information out to your customer and stay ahead. 
 With an online strategy connecting with a prospect over the long term yields the results. And the online strategy keeps that customer with your business community even after the sale is completed.        

No comments:

Post a Comment