Photo's posted to the web need to meet different specifications than those for print. Web photo's need to optimized for the web; making all pixels count in a compact and tiny package that doesn't suck too much bandwidth, making the loading of your web page a time consuming and tedious process that your customer is forced to wait on.
Even a site or blog page that is loaded with pictures can be made viewable, searchable, and efficient by photo optimization. There are a lot of good programs out there; for very little investment you can even take a bad photograph and make it into a masterpiece by editing and optimizing for the web.
My favorite is Corel's Paint Shop Pro Photo. This is a reasonably priced program with a lot of the bells and whistles that come in more hefty priced programs.
Over the next few posts I'll be demonstrating a few tips to make your photo's web ready for your site.