Wednesday, May 4, 2011

Finish up your Site

Don't forget to finish up your site. While getting your products listed and shopping carts working may be your priority other items are important to your online customers who may not know you quite as well as those customers that have visited your physical location. Don't forget the following:

  • Privacy Policy --Customers want to know that you are going to protect their information and not sell it to the highest bidder.
  • About us ---Here's the place to introduce yourself, your staff, and brag about all that experience you have. Don't skimp.
  • Contact Us--Provide an actual person with an email address at your dot com, not a generic hotmail or gmail account. 
  • Return policy --Best to make this as specific as possible. Keep in mind that your online audience has to trust that your pictures and item descriptions are correct when you develop your policy. Also online customers can broadcast positive as well as negative experiences to a wide range very quickly. Often customer feedback that occurs online is difficult to take back once posted. You need to keep these folks happy and satisfied.

 Be sure to finish up your site so that customers feel comfortable and protected in making online purchases from your business.  

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