Do you find yourself going online to check out reviews on products you're thinking about purchasing? Increasingly word of mouth advertising is nudging customers to buy one product over another---choose one business over another. And you can use this word of mouth to promote your business forward as the premier place to do business through social media and your own website.
Planning to buy a car this year? The first place you'll probably check is the online reviews. You might even visit a Facebook page or two, visit a couple of dealer websites to uncover service and product lines available---research customer comments posted.
Increasingly word of mouth advertising and social media is making deals for you and all you need to do is nudge it along by facilitating the discussion between your business and those happy customers that have connections to those potential new customers who you need to bring into the conversation to move your business forward.