Mix it up

Half hearted online content yields half hearted results. A great web site with great content is only one step in the process in today's world. A complete marketing plan could include:

• A blog with expert content, tips of your trade, and news of your business' sales and events. Be sure to link back to your own website when appropriate. This gives your web site some additional status in the search engines and provides another way potential customers to gain more information about your products and services. Be sure to link back to sites over the internet that provide additional information too---give credit where credit is due. Be careful not to copy content though or all your hard work may not be recognized by search engines looking for duplicate content.
• Social Media is an easy way to get your business up and running. But be careful. This requires a commitment or it will leave potential customers wondering if you are still in business. Plan on making a minimum of one post per week on a Facebook page which you can then transfer into a Tweet on Twitter. Less than that and you may as well not do social media. And the content has to be a mix of sales and business information, free tips and offers, and personal information making your business someplace that people want to spend time with. Give your customers what they want and they'll come back again and again, and pass you on to their friends too.          
•  Put it all together on your website with links that include all your social media and your blog. Automate all as much as possible and don't forget a regular newsletter too. 

Web marketing pays off with sales and customers but it takes time and commitment to build a web presence. Static web sites and social media pages can be a detriment, not an asset to your business. We can help your business get started with your marketing plan. Contact us today.

Integration of Social Media and Website

Search engines continually evolve and it is never so apparent when you search for something online and then receive a blanket of ads for something you were trying to get rid of; not something you were interested in purchasing.

For example, I recently was investigating the worth of a cash drawer that a customer wanted to unload. Several week later I still receive ads for websites that sell cash drawers. They follow me from search engines, to game sites, to Facebook.

Then there are the times when the ads are truly helpful---searching for a hard to find item and you are suddenly helped by one of those Facebook side items---directed to a website that has exactly what you are looking for at a great price.

And this is an example of why you should make sure that your Facebook page, Twitter, Pin It, and any other social media leads your customer to your website. If I find you on Facebook and your website is lost in your timeline, I leave without paying you a visit. The best use of Facebook has the company website right there at the top.  And be sure to make it easy for people to share what you offer online and pass the word on about just how great you are.