Wednesday, January 19, 2011

Don't Forget to Devote some Attention to Your Online Storefront

With the business of the new year, it would be easy to forget your online storefront, but plan some time to review your analytic trends. You may be surprised at what you find.

If you discover days that had good traffic statistics, try to discover how you can repeat the process by using the analytic tools.

Was a spike in traffic due to an addition on your site? Did you increase your hits with a post on your blog?

Find out where your traffic came from. Was there something in the news that brought people together on your site?

Once you know why and how the traffic came to your store, you can plan strategies to recreate the event by developing and monitoring goals.  

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