With the business of the new year, it would be easy to forget your online storefront, but plan some time to review your analytic trends. You may be surprised at what you find.
If you discover days that had good traffic statistics, try to discover how you can repeat the process by using the analytic tools.
Was a spike in traffic due to an addition on your site? Did you increase your hits with a post on your blog?
Find out where your traffic came from. Was there something in the news that brought people together on your site?
Once you know why and how the traffic came to your store, you can plan strategies to recreate the event by developing and monitoring goals.
Showing posts with label analytics. Show all posts
Showing posts with label analytics. Show all posts
Wednesday, January 19, 2011
Monday, December 20, 2010
Goals
This is the time of year that all businesses (and individuals too) start to think about purging last year's files, archiving what won't be needed in the future, and creating some new goals for the coming year.
When you start planning for the new year don't forget to include your website. This would be an excellent time to do a site review. Make sure your link and contact information is up to date.
While you are making your business goals, make some goals for your website. Then, by using available analytic software, put those goals into action and test the website to make sure your goals are met.
Whether your site is designed to attract new customers and collect emails for newsletters, or to directly produce sales; you can set goals and experiment with various page designs, wording, and information to insure that your goals are met.
When you start planning for the new year don't forget to include your website. This would be an excellent time to do a site review. Make sure your link and contact information is up to date.
While you are making your business goals, make some goals for your website. Then, by using available analytic software, put those goals into action and test the website to make sure your goals are met.
Whether your site is designed to attract new customers and collect emails for newsletters, or to directly produce sales; you can set goals and experiment with various page designs, wording, and information to insure that your goals are met.
Monday, August 16, 2010
Making your website perform with Google Analytics
Reasons businesses post websites are as varied as the businesses that post the sites.
For some businesses the website is a marketing tool to inform the public about services and products. Another website may be designed to actually sell services. A website can also be an information portal for customers to get the end product of that business.
Whatever it is that you expect your website to handle for you, it is important to develop a clear objective of the role your website is expected to fulfill.
Once you are aware of your expectations for the site, your site traffic can be monitored to make sure it's doing its job.
Google Analytics is a tool that can monitor and report back to you on the traffic your website is receiving, where that traffic is coming from, how customers are finding your site, and how customers use and leave your site.
Using the information that Google Analytics provides you with, you can redirect your site to better serve your business and your customers. For example, if your business only does business locally but most of your traffic is coming from the other side of the world, your site can be adjusted. Conversely, if your business has global potential but your site only attracts local traffic, you can tweak in the other direction.
If customers visiting your site are immediately leaving or bouncing out of your site; a look at how the customers are arriving might help. An adjustment of key words may be in order.
A look at where your customers exit your site is helpful to analyze if your customers are receiving what they need. This metric can help you ascertain if your customers are experiencing your website as designed.
In future posts, we'll take a look at the bits of information that can be learned about your site and ways you can use the information to optimize your site.
For some businesses the website is a marketing tool to inform the public about services and products. Another website may be designed to actually sell services. A website can also be an information portal for customers to get the end product of that business.
Whatever it is that you expect your website to handle for you, it is important to develop a clear objective of the role your website is expected to fulfill.
Once you are aware of your expectations for the site, your site traffic can be monitored to make sure it's doing its job.
it is important to develop a clear objective of the role your website is expected to fulfill.
Google Analytics is a tool that can monitor and report back to you on the traffic your website is receiving, where that traffic is coming from, how customers are finding your site, and how customers use and leave your site.
Using the information that Google Analytics provides you with, you can redirect your site to better serve your business and your customers. For example, if your business only does business locally but most of your traffic is coming from the other side of the world, your site can be adjusted. Conversely, if your business has global potential but your site only attracts local traffic, you can tweak in the other direction.
If customers visiting your site are immediately leaving or bouncing out of your site; a look at how the customers are arriving might help. An adjustment of key words may be in order.
A look at where your customers exit your site is helpful to analyze if your customers are receiving what they need. This metric can help you ascertain if your customers are experiencing your website as designed.
In future posts, we'll take a look at the bits of information that can be learned about your site and ways you can use the information to optimize your site.
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