For some businesses the website is a marketing tool to inform the public about services and products. Another website may be designed to actually sell services. A website can also be an information portal for customers to get the end product of that business.
Whatever it is that you expect your website to handle for you, it is important to develop a clear objective of the role your website is expected to fulfill.
Once you are aware of your expectations for the site, your site traffic can be monitored to make sure it's doing its job.
it is important to develop a clear objective of the role your website is expected to fulfill.
Google Analytics is a tool that can monitor and report back to you on the traffic your website is receiving, where that traffic is coming from, how customers are finding your site, and how customers use and leave your site.
Using the information that Google Analytics provides you with, you can redirect your site to better serve your business and your customers. For example, if your business only does business locally but most of your traffic is coming from the other side of the world, your site can be adjusted. Conversely, if your business has global potential but your site only attracts local traffic, you can tweak in the other direction.
If customers visiting your site are immediately leaving or bouncing out of your site; a look at how the customers are arriving might help. An adjustment of key words may be in order.
A look at where your customers exit your site is helpful to analyze if your customers are receiving what they need. This metric can help you ascertain if your customers are experiencing your website as designed.
In future posts, we'll take a look at the bits of information that can be learned about your site and ways you can use the information to optimize your site.