Websites should serve your business as your 24/7 virtual assistant.
Your virtual assistant probably already informs your customers about your services, hours, and mission statement; consider having your virtual assistant provide marketing material that a potential customer can easily print to show the boss.
Do your customers complete forms when they come to your physical location? Providing forms on your website for the customer to download and complete prior to a visit reduces the stress and service time for your customer and staff.
Introduce your customers to your business with informative videos of your building or products. A slide show of available products with links for additional information can go a long way in persuading a customer to visit your business to make a purchase.
Next time I'll discuss some ways you can monitor your site's traffic, keep your site tweaked, and develop and meet objectives with your Virtual Assistant.