When you are revamping a website consider adding more interactivity to your site. You are the expert in your area of business so don't afraid to show it on your website.
Video can add a dynamic dimension. The video can be a virtual tour of your physical facility. Another example would be a video of an owner or CEO stating a mission statement which can provide an interactive introduction to your company's staff and business.
Blogs can be linked to your website. Blogs provide your website visitors with useful and helpful information to use and educate. Blogs can also be provided to your customers as newsletters and emails. Blogs keep your website updated on a regular basis with fresh views and content.
When updating your website don't forget some spice to keep the content fresh and interactive and you will be giving your customers an excuse to come back again and again.