Wednesday, August 25, 2010
How do your customers view you?
Unfortunately, Web coding, even when done properly according to standards, does not work the same in all browsers. Websites that work spectacularly in one browser may appear discombobulated in another browser or the site may crash altogether. A site that doesn't appear as designed is not what you want your customers to experience.
Knowing what browsers your customers use allows your web team to emphasize the testing of your site in those browsers your customers use.
The browser metric can be found by clicking on the bounce rate metric and then choosing browser capabilities from the menu on the left of the window.
Testing your site with the tools your customers use to access your site is an important step in keeping your virtual storefront looking spiffy and your customers happy.