Wednesday, August 18, 2010

Google Analytics Metrics Visitor Traffic

Google Analytics is a very versatile and useful tool in measuring website performance; in determining just how effective your website is over time; and in developing ways your website can be improved.
Using Google Analytics your website traffic sources can be analyzed. Where does your traffic generate?

The blog that is charted in the picture was receiving little or no traffic. This is typical for a new blog that is waiting to be discovered. After a month or two of monitoring, the owner of the blog joined a consortium of other blogs that had subject matter similar to that represented on this blog.
In the chart pictured, 43% of the traffic on this site is generated from referring sites. Over all traffic is up 193.75% and the bounce rate has come down from around 90% to a more tolerable 67%. Traffic is improved and with further use of the metrics provided by Google Analytics this blog will move along even more.

Next time we will look at bounce rate as a metric.

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