This is the time of year that all businesses (and individuals too) start to think about purging last year's files, archiving what won't be needed in the future, and creating some new goals for the coming year.
When you start planning for the new year don't forget to include your website. This would be an excellent time to do a site review. Make sure your link and contact information is up to date.
While you are making your business goals, make some goals for your website. Then, by using available analytic software, put those goals into action and test the website to make sure your goals are met.
Whether your site is designed to attract new customers and collect emails for newsletters, or to directly produce sales; you can set goals and experiment with various page designs, wording, and information to insure that your goals are met.