Periodically you will want to run a series of searches relative to your business in each of the major search engines to find out how your business comes out. At the same time this allows you to monitor any comments that your customers leave on line about your services and products.
Perform a search on your business name, your type of business, and a couple of your top products or services.
The search results can be an eye opening experience and can allow you to nip customer related issues in the bud and turn around an instance of negative perception into superior service.
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