Google Places is an excellent place to list your business.
As search engines become better able to serve the local customer up with the offerings in a given area via smart phones and laptops, you will want to make it easier for search engines to find you.
Once you list your business on Google Places, you are provided with tools that monitor number of views, how your business is coming up on the search engines, and if and where your location is being mapped from.
Another great option is the ability to add an online coupon to entice customers to visit your business over another locally. What a great handy feature!
When listing your website don't forget to add a link to your website in your listing for customers who need more information regarding your services or products.
Reviews of your business can be posted to Google Places. You can also post a Google Places bar code in your physical business. Interested customers with appropriate software on their phone can scan your bar code and have instant access to your web pages.
To stay ahead of the competition, Google Places is definitely a place to be seen.