And once they've left your site, chances are you've lost them. So your product descriptions are important. When you're writing descriptions you should use all your senses to examine your item:
- What does it really look like? Does it shine? What color is it? If it's vintage or used are there defects or patina? Accurate descriptions will include all the details
- Does the item have a feel to it? If it's a machine is it heavier than it looks? If it's a sweater, is it soft?
- Does it smell? Has it been used in a smoky environment?---fess up unless you can get rid of the smell (Febreze doesn't do it). If it's vintage does it smell musty?
- What about sound?
- Don't forget about taste if that applies.
So when you are listing online don't forget to create an atmosphere for your customers to make them feel as if they are physically right there with that product and they just might stick around for a purchase.