Monday, July 16, 2012

That Little Extra Goes a Long Way

I had an opportunity to give a customer an unexpected surprise the other day. Just a tiny thing but it went a long way in making the product I was selling special, unique, and just for that customer. There are thousands of ways to go the extra couple of steps to make your customer feel good and most cost little in time or money, making them perfect for small business to take advantage over the big guys.

  • Add designer labels to products
  • Throw in a freebie
  • Take a picture of your customer with the new product and add it to your customer appreciation wall.
  • Add a discount on accessories.
  • Add free classes or support
  • Personalize
  • Free samples of complimentary products

Tiny, unexpected gifts can make even the most mundane products special and your business transaction more memorable. 



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