I've got to tell you...as a consumer, I am hooked on Pinterest. Pinterest allows me to make a scrapbook of my interests. I can keep track of a reading list, my favorite music, projects for home and family, future purchases and products, things I'd like to do for the holidays, places I want to go...the list goes on and on.
And I have noticed that men are just as likely to have and maintain a Pinterest page as women are. The benefits of Pinterest for small businesses are enormous. But first---Pinterest is not another Facebook. Unless you have a pin that I think will add to my scrapbook I won't follow you or repin you onto my Pinterest page. Give me a great picture of a product I'm dreaming of or something that will help solve a problem I have and I'll pin it to my scrapbook. Give me an idea that I can add to my own project list and I'll repin it to my page. That pin will have a link back to your page and/or website. That pin, if it has enough value, will be repinned over and over again; hitting audiences that your small business never dreamed of.
A picture is worth a thousand words. And on Pinterest your picture can have a major impact.