Monday, August 6, 2012

So You've Signed on to Pinterest---Now What to Pin?

Pinterest is made up of boards and pins. Boards are made up of pins. Pins are pictures accompanied by a very short amount of verbiage. Pinners will peruse pins and come across your posted Pin. If the picture captures imagination, interest, love, pinners will like the pin, comment on it, or even repin that pin back to their boards.

And so your pins go forward. So what do you pin? And how to arrange your pins?

Pins need to be knock out photos or graphics. The picture needs to tell the story---accompanying verbiage is only secondary. Let's say you're a small business retail establishment. You sell a product. You have sales and events that customers might be interested. Your business has a lot of happy customers. Your customers use your product and get great results.

These are the things you post:

  • A board with great pictures of your products linked back to your own website for additional information. Customers will repin back to their own boards for future reference.
  • A board with great graphics regarding special events and sales that also links back to more information. Customers will add to their boards or calendars and share to other potential customers. 
  • A board that shows your happy customers. Your happy customers will share with potential customers.
  • A board showing the results of using your product. Whether it is a garden from your garden center, a meal from your restaurant, or a great book from your bookstore, your product gets results---post them. They will be repinned and passed on. 
Make the pictures great. Keep the verbiage simple. And provide links back to additional information. Generating excitement about your small business couldn't be more simple.

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