Most people love feeling like insiders, part of an exclusive club that has exclusive privileges. Your customers will flock to be part of your exclusive club when you offer.
And in a combination of website, email, blogging, social marketing, and face to face events you can create and expand your brand's club and increase sales. And the best part is it costs very little to brand your business this way.
Create excitement for a new product with advance notice to your newsletter subscriber "club." After a couple of days you can announce it on your website, blog, and in social media. Invite participants to an in store event demonstrating the wonders of what your product can do for your customers and why they just can't live without it.
And your club members will be informed enough to tell their friends about your product and your business. And others will join your exclusive club. Everyone wants to belong.