Most people love feeling like insiders, part of an exclusive club that has exclusive privileges. Your customers will flock to be part of your exclusive club when you offer.
And in a combination of website, email, blogging, social marketing, and face to face events you can create and expand your brand's club and increase sales. And the best part is it costs very little to brand your business this way.
Create excitement for a new product with advance notice to your newsletter subscriber "club." After a couple of days you can announce it on your website, blog, and in social media. Invite participants to an in store event demonstrating the wonders of what your product can do for your customers and why they just can't live without it.
And your club members will be informed enough to tell their friends about your product and your business. And others will join your exclusive club. Everyone wants to belong.
Showing posts with label events. Show all posts
Showing posts with label events. Show all posts
Monday, August 27, 2012
Thursday, October 27, 2011
It Takes Time
Since information appears online immediately, normal expectations are that customers will find and respond immediately too. But most things that are done online require some time to disseminate and for customers to begin reacting to the information.
Which means that if you're planning activities for the upcoming holiday season informational emails, suspense building cues on your website and blog should be occurring now.
Special events need to be added to customer's busy schedules as soon as possible. It can take about 30 days for information to filter through to action---even in a world of instant information.
Which means that if you're planning activities for the upcoming holiday season informational emails, suspense building cues on your website and blog should be occurring now.
Special events need to be added to customer's busy schedules as soon as possible. It can take about 30 days for information to filter through to action---even in a world of instant information.
Monday, September 20, 2010
Make Your Site More Dynamic with a Calendar of Events
Does your business provide training or hold events that need to be announced to your customers? Do you have promotional events to bring in potential clients?
Then you may want to include an agenda or calendar on your website. Providing a convenient way for customers to interact and keep on returning to you keeps your business in front of your customer. And with every contact is an opportunity to fill a need your customer has or solve a problem your customer may not even be aware that she had.
Public calendars can be easily maintained by your office staff. Customers navigate to your site, click on your calendar and in most instances the events can be downloaded right into the customer's calendar for easy planning.
A calendar of events can be a great way to stay connected to your customer and ensure that you are the business that the customer thinks of when a need arises.
Then you may want to include an agenda or calendar on your website. Providing a convenient way for customers to interact and keep on returning to you keeps your business in front of your customer. And with every contact is an opportunity to fill a need your customer has or solve a problem your customer may not even be aware that she had.
Public calendars can be easily maintained by your office staff. Customers navigate to your site, click on your calendar and in most instances the events can be downloaded right into the customer's calendar for easy planning.
A calendar of events can be a great way to stay connected to your customer and ensure that you are the business that the customer thinks of when a need arises.
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