Does your business provide training or hold events that need to be announced to your customers? Do you have promotional events to bring in potential clients?
Then you may want to include an agenda or calendar on your website. Providing a convenient way for customers to interact and keep on returning to you keeps your business in front of your customer. And with every contact is an opportunity to fill a need your customer has or solve a problem your customer may not even be aware that she had.
Public calendars can be easily maintained by your office staff. Customers navigate to your site, click on your calendar and in most instances the events can be downloaded right into the customer's calendar for easy planning.
A calendar of events can be a great way to stay connected to your customer and ensure that you are the business that the customer thinks of when a need arises.