The other day while maintaining Search Engine Optimization for a client I was pleasantly surprised when, at the top of the search page, there appeared an appropriate entry from the client's Facebook page. The Facebook page had been built a bit less than a year ago, and since, had been seeing a steady level of activity from customers. We have kept interest alive through posts that are a mix of research, information, and business information---deals and sales. Customers who are engaged enough to post a question receive answers back---it's become another avenue for customers to join the business.
And now all that hard work this client has invested will pay off as the Facebook page joins other posts from the company website to give relevant information, not only to a select group of customers, but out to the entire web, hopefully gaining new customers.
Getting your business out onto the web and gaining new customers and making sales is a process much like building in brick and mortar. Each post that is made is part of getting your information out there, building trust about how great your business is, and developing a following of customers that will keep coming back to you for their needs over and over again.