Search Engine Optimization isn't a do it now---leave it alone item in managing a website. SEO requires constant vigilance. Leave it alone and you'll soon become buried under your competition's links. As you add new pages and/or products to your site, announce sales, or as your site is updated in other ways, SEO needs to be performed every step of the way. And the more active your site is---constantly evolving with updated information, the more likely you'll come up on top of that search.
After you update or create a page wait a couple of days and perform a search of how well you do. Be sure to include a few search engines---don't just assume that because you use Bing or Google that your customers do. If the results are not exactly what you expected it's time to get tweaking the SEO with the webmaster tools that most search engines provide you with.
As you tweak be sure to do it honestly. Searches that are irrelevant or not correct, keywords that are out of place may cause your site to be rejected or bypassed by a search engine.
With time and diligence you'll soon find that your site will be coming up on top. Need help? Contact us.