What is the best product you have to offer? Is it the latest and greatest; something that everyone in your customer base wishes to own some day? Is it an every day item that all your customers will eventually purchase or may purchase time and time again?
What do you place just so in the front window of your business?
Take a moment to consider what that specific product is--the one that draws your customer into your store and then make sure that's the product featured large on your landing page. Make sure that your key words feature that product. Make sure you come out on top of all searches for that product; especially in your local area.
Showing posts with label key words. Show all posts
Showing posts with label key words. Show all posts
Wednesday, June 8, 2011
Wednesday, March 23, 2011
Key Words
A good analytics software will provide you with the key words that helped potential customers find your website. It will also provide you with a hearty chuckle every now and then.
A recent customer of a handcrafted site found the site with the search words "mmmm pie." The online store couldn't help with that one but someone else was looking for diaper covers for little boys and there were a lot of people looking for St. Patrick's Day napkins. These were things the store's owner might be able to provide to potential customers.
Keep an eye on those keywords. You maybe able to provide potential customers a route to your online store.
Another way to look at keywords is to look at what people are talking about and the top key words that the major search engines indicate. Can your business be of service, even get in the discussion or provide information? Don't miss an opportunity--keep an eye on those key words.
A recent customer of a handcrafted site found the site with the search words "mmmm pie." The online store couldn't help with that one but someone else was looking for diaper covers for little boys and there were a lot of people looking for St. Patrick's Day napkins. These were things the store's owner might be able to provide to potential customers.
Keep an eye on those keywords. You maybe able to provide potential customers a route to your online store.
Another way to look at keywords is to look at what people are talking about and the top key words that the major search engines indicate. Can your business be of service, even get in the discussion or provide information? Don't miss an opportunity--keep an eye on those key words.
Wednesday, September 15, 2010
Key Words
Every word that is on your website is a searchable clue that your customer can use to find you. It is important that you are as precise and specific as possible when you are reviewing your site and your business with your web consultant.
No one can know what you do better than you do. If you are selling lawn mowers and tractors, your lucrative side business of other yard tools like pruners and shovels may be overlooked as keywords.
Unfortunately, you may miss the opportunity of inviting a customer looking for a specific $20 pruner into your shop. This same customer may also be in the market for that $3000 tractor that you have on sale this week.
Words that are included in graphics, brought into frames from other pages, or words that are part of logos are not searchable. These words need to be incorporated into your website in other ways.
Good website planning of key words is crucial to getting the maximum marketing dollar out of your website.
No one can know what you do better than you do. If you are selling lawn mowers and tractors, your lucrative side business of other yard tools like pruners and shovels may be overlooked as keywords.
Unfortunately, you may miss the opportunity of inviting a customer looking for a specific $20 pruner into your shop. This same customer may also be in the market for that $3000 tractor that you have on sale this week.
Words that are included in graphics, brought into frames from other pages, or words that are part of logos are not searchable. These words need to be incorporated into your website in other ways.
Good website planning of key words is crucial to getting the maximum marketing dollar out of your website.
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