Expectations---Your Plan

Nurturing customer relationships in the hope of creating or attracting new customers is a great social media marketing goal.

Let's say you have a product that has hit saturation point in your current local market. You have current customers who are using your product but the product has a lifespan of 5 plus years. And while your current customer base will provide incidental sales of services and accessory purchases, there won't be any more big ticket items for at least another 5 years. You need more customers and you can get the word out with social media and interaction with your current customers.

Social Media is about nurturing your current relationships, interaction with your customers, demonstrating customer service, and demonstrating just how wonderful your business is.

Your website then moves on to being the authority regarding your business. Customer leads who find you through social media proceed to your website to learn more about your services and products. They find your store policies, detailed location and event information, and hopefully, just how much of an expert you are in the area your business is located. The more detailed the information is, the more likely the lead generated will take action and a sale will be made.

Social media becomes a fine complement to your website generating new curiosity and excitement, complements and customer interaction and new paths to customers who are already thinking about your products and services.

Making ecommerce pay

What are your goals for that ecommerce site that you just rolled out? How can you move forward to those goals? There are a number of things that can be done but each requires time and media savvy. Here are just a few:

• Analytics---Keeping an eye on your traffic is important especially in the early days of your website deployment. Great tools can be had for free from Google and your website hosting provider.
• Blogging---Put some of your company expertise on the table. Campaigns and freebies draw readers and customers in.   
• Social Media---where do your customers spend online time? Stay on top with contact.
• Email---regular email campaigns keep your business on top of the customer's mind. Chances are that customer was just stepping out to make a purchase.
• Coupons---everyone loves a bargain and coupons can draw customers online and off. Smart use of coupon campaigns can be a win-win situation for you and your customers.

Don't have time for all of this? In this economic climate, online media is an important way to increase revenue. Why not try out a web consultant. Contact Blue Heron Moon Web Consulting by clicking here