Yesterday's local newspaper carried a story of a long time neighborhood bakery going out of business after decades of serving the community the best wedding cakes and pastries that could be had for miles. Today the news is of a giant--Barnes and Noble struggling for survival as a massive upheaval occurs in the book world.
Whether it's cakes moving to a more convenient or economical location in the supermarket or paper books desolving into electronic bytes and bits, survival is all about staying close to your customer, providing service that is unsurpassed, and staying one step ahead of the change.
It doesn't really matter how big you are; in fact, it's often easier for a little guy to change direction and move ahead of the competition. That changing cheese....it's an opportunity.