Seems odd that I should be repeating a warning about online marketing? Yesterday I came across an article about an innocent small business owner who signed on with Groupon for a campaign. You can read about her experience here.
What this small business owner's experience demonstrates is the power of online marketing. Online marketing has the power to bring in customers that would not have considered you previously; maybe because they were unaware of the need for your product or maybe they often use the product you sell but were never aware that your business existed and had better service than what they were getting elsewhere.
The Groupon experience brought in so many customers with discount cards that it presented a financial hardship for the business owner. Beware--don't under estimate the power of online marketing.