OK. So you've got the website. You've got the blog. And you'd like to take advantage of those new phones everyone has to keep your business out in front of the competition.
First take a look at the competition. Are you a retailer? Most retailers, whether they sell vacuums or food compete with places like Walmart or Target. What are they talking about?
They're talking about their deal of the day, their sale events, their career opportunities, and their charitable events. No need to buy into Groupon. Post your own sale, tweet it out to a few customers at once, follow it up with a link for an internet coupon posted to your website or blog and watch as your customers get the word out to all their friends.
Hey there's a big sale down out Ma and Pa's this Saturday!
That's competing with the big guys.