If you're thinking about dipping your toes into online commerce one solution that you should look into is nopCommerce. NopCommerce is an open source program that has a big community of support and options. It works well with sql or sql compact.
NopCommerce handles email campaigns, detailed customer information, in store and online sales. There's a forum, a blog, and a news feature.
There's a whole community that offers fee based designs and custom programming if you need to have the program adjusted to your needs. The program is an option that can help small businesses compete with the big guys on the internet.
Blue Heron Moon Web Consulting can assist you in setting up nopCommerce for your small business. Contact us for immediate assistance.