How many times have you spent a sleepless night viewing an infomercial of some newly hatched idea---something you never knew existed. Have you ever thought to yourself---wow, that would be handy!
Everyday on the internet potential customers search for solutions to their problems and those solution can be in the form of the product or service that you offer. Being clear and concise is more important than ever. A vague description of your product or service may mean that a customer moves on to some other website that offers the same solution but in clear terms.
Spending a little more time and money making your descriptions and terms crystal clear may bring you more sales and more repeat customers.