Monday, December 12, 2011

How will you Inspire your Customers?

The best kind of marketing is the kind that gives at the same time it wants to get something. The Bing Search engine has an ingenious marketing idea; each day for the month of December a visitor can obtain a gift per day. Some gifts are ads for products, but sprinkled among the products are freebies---patterns for holiday decorations, holiday music and video, special deals from vendors.

And these are the types of things that bring customers back to you over and over again. I may not have frequented Bing's search engine much over the previous month, but just about every day since I got my December email I've been going back to the site to see what's next.

It's fun. It's inspirational.             

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