Businesses have an opportunity to get in on the ground floor and partner with Facebook Gifts. Facebook is offering a way for people to buy friends gifts for birthdays, special occasions, and just for the heck of it. Gifting can be private or posted to timelines.
But before you jump on the bandwagon there are a few things to consider. For example gifts bought but not picked up within a certain time frame get returned. And as new rules of etiquette evolve there may be more returns for other reasons. But if your business can offer something like an online gift card, this may be an revenue building avenue to look into.