An addendum to Monday's post:
One week later I received an email back from the dog biscuit company. I received the information, the company kept a local customer, and Coco has a supply of biscuits.
So don't forget about those patient web customers---they may be your best customers yet. If you decide to implement a website, make provisions to keep it up to date and staffed to insure your customers get the service that they deserve, ensuring future sales.