We're doing a Facebook start up for a small local business. Over the next few weeks we'll be engaging customers, recruiting likes, tweaking the pages.
In the last few days what has become most apparent is that, for the initial start up anyway, it is imperative that an in store program is developed to launch the program. Fliers, a way for customers to log on in store and post a like, and posters for windows and doors announcing the Facebook role out help get the word out.
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