Giving away $10 in merchandise, no strings attached, increased activity on Facebook by 300%.
A newsletter sent out to a subscriber list solicited likes to the page. We had postings and fliers for the store. And with all the happy customers, the word is getting out that the local store is a premier place to shop and do business. We've gotten unsolicited positive feed back posted to our timeline regarding store personnel and service. We've taken advantage of opportunities for enhanced service.
The magic of the campaign is that it is reasonably priced advertising that connects directly with the customer---giving value to the people who are directly important to the business as customers and rewarding those who love the business through word of mouth---a win--win connection directly between business and customers.
And you really can't beat that.