As a marketer of products online, I've used PayPal, exclusively for a couple of years. For around the cost of dealing with the credit card vendors directly, a business can receive these multiple advantages:
- Secure and safe transactions that protect your business and your customer. You're not storing credit card information on your own server. The customer's information is stored by an expert in the field.
- PayPal reports; there is a whole catalog of reports that can be downloaded and utilized for your quarterly and annual needs. The reports should be downloaded quarterly so that they will be available for tax season or future uses. Your information currently stays on the PayPal servers for 3 months.
So if you haven't already, check out the safety and convenience of PayPal. Your customers will thank you with purchases.
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