Monday, April 4, 2011

Merging Web and Print Material

If you are looking for content for your website, take a look at your current marketing material. By optimizing colors and photo's for the web you can transform those dazzling brochures into web pages that inform and sizzle.

On the other hand, if you've paid for a brand new website that sparkles and pops, you'll want to take another look at your marketing material to make sure it matches up to that new website. Many web consultants will be more than happy to furnish material in print friendly colors and sizes. Your web consultant may have already anticipated your need and may have a version in print ready styles waiting for your approval.

Whether it's business cards, brochures, your physical store, or your web presence; all should consistantly reflect your own personal brand.

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