In case you've missed it, there is a bill up for discussion in the senate regarding Internet privacy. This bill may change the way you collect information from the visitors on your website. You may already be complying with some provisions, like sharing why you collect information and how you use that information,
Limits on how long that information can stay in your database may create opportunities to update your current procedures. You'll need to update your email collection with collection/expiration dates to comply.
If you're currently updating your site, it's never too early to examine how you can comply with the procedures, should they be adopted. You can view the current language of the bill by clicking here and join in the discussion by emailing your senator and the sponsors of the bill.