Monday, April 18, 2011

Keep it Simple

Back when  the web was first being born, when there was little interactivity, blogs, and few business websites, I found a site that could be termed as a precursor to the blog. It was a simple site and yet it has enticed me to visit it just about every day for over 10 years.

Wouldn't it be nice to have loyal visitors like that?

The secret to attracting this kind of loyalty is no mystery. The site is simple. It makes a promise. Each day it delivers new, informative content. It keeps the promise it makes.

Sure there are short, very occasional periods of time when the site goes down for maintenance, but the owners always warn in advance and keep it minimal.

The site has not updated its design since inception; what you see today is generally the same basic format that was there early on. It works. Nothing fancy. No heavy graphics. No overload of flash.

Just a promise; on a simple design; updated daily; great content; promise kept. Lesson learned.

Visit the site and become a fan here.  

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