This morning, like every Wednesday morning, in my inbox was an email outlining the farm fresh produce available at one of my local farm markets. My mouth watered as I read about the sale priced tomatoes, watermelons, peppers, peaches, and pears. Also offered was a variety of sale priced nursery plants.
Two links to the farm stand's website were included in the simple text type email; one to a special internet only coupon and one to a job application---the farm stand is hiring and giving a customer an inside to a job.
I look forward to the Wednesday email. I miss it when it is late. I read through the deals each week. And it gets me into the market to get peaches to can or tomatoes for sauce, even when I wasn't thinking of canning peaches or making sauce.
Proof positive that regularly connecting with your customers is important---whether you tweet or send a simple email find a way to regularly connect.